It Doesn't Take a Genius.

by Stefanie Wilder-Taylor


So I’ve recently been alerted to the hullabaloo surrounding Baby Einstein videos. It seems that Disney is offering refunds on their “educational” videos because they’re apparently not turning infants into baby Einsteins after-all. I was absolutely shocked to find out that I wasn’t the only person duped into thinking I could raise a teeny tiny Mozart through no hands-on parenting of my own. It made perfect sense to me that I could sit my children in front of a DVD that shows colorful felt sock puppets moving at a pace slower than my grandma on the interstate highway and expect them to come away a prodigy. The only movement any of my kids produced after watching Baby Mozart was in their Pampers. So, yeah, I’m mad. After I finish writing this, I plan to get in line and ask for a refund on Baby Beethoven, Baby Monet Discovering the Seasons, Baby Galileo Discovering the Sky, Baby da Vinci from Head to Toe, Baby Shakespeare World of Poetry. I guess my only question is: Am I going to have to prove that my kids are not that smart? Is there some sort of a test? Can I have the test administered in-home (my kids don’t necessarily “not perform” on demand)? Also, will I get a refund on Baby McDonald even though my almost two-year-old, Matilda, can identify most animals that typically reside on a farm? Will I only get a partial refund if Sadie can oink like a pig? The problem is, I’m not sure if she learned it from watching hours and hours of “learning” DVD’s or if I accidentally taught it to her on my own. It’s also possible that she picked it up at the park, in a story book, from her sister, dad or nanny. But, just like with the Swine Flu, it’s going to be difficult to pinpoint the exact source so I want my damn money back.


Baby Newton Discovering Shapes is in my DVD player right now and Matilda can recognize a triangle. Is this some sort of nutty coincidence? If not, can Disney prove it’s not?


The thing is, I’m no a genius and neither is my husband (although his parents beg to differ) so I figured I’d try to circumvent genetics and use this convenient shortcut to get them into an Ivy League college of my choice. At only about 15.99 a pop it seemed like a good deal. But now I’m finding out that I’ve basically been robbed! Next you’re going to tell me that I have to take the twins off the wait list for Princeton. This is bullshit.


Some dude named Aric Sigman, a psychologist and author of Remotely Controlled, a book about how television is ruining lives (God, I hope he doesn’t mean Real Housewives of Atlanta) says, "It shows what many of us have been saying for a long time, that the virtual life cannot beat real life when it comes to language acquisition in children. None of these videos or educational TV shows can rival or supplant babies talking and listening to parents."



I'm just pissed that my 16 month old twins won't watch this or any other television. My four year old is a tv junkie and smart as a whip.


Hello Ms. Wilder-Taylor--
Guess what? Disney's WRONG and so are you!!! My children have been watching these videos for 10 years now and tada--THEY'RE GENIUSES.


I think this article and these comments are making it to easy for readers to think that what disney is doing to our kids is ok, and that this victory over the false advertising that disney had on these videos is a joke. I believe there are moms out there that hoped that disney videos would give their kids a good educational start in life- moms that probably don't read this website or read american academy of pediatrics recommendations. Although I am sure there are also many moms out there that realized this was not good for their children, but bought videos anyways so they could take a shower in peace, we should really be celebrating the fact that Disney is forced to do this and hope that it is possibly a step towards our children having the option of a slightly more "commercial free" childhood.


Yes, and for sure that new diet pill will turn us all into a size 2 while we eat cupcakes.

Garza Girl

See now, I think of $14.95 as a total steal. Get my babies mesmerized in front of the TV for 30 minutes and call it education.

I wonder what you get if you play it backwards? Low IQ kids?


hysterical! i love the videos and they actually did make my kids geniuses, but i can't help wanting to return them since we are all about princesses and superheroes now.... 60 bucks is 60 bucks.......


Awesome... absolutely awesome!


Whoo-hoo! Awesome post Stefanie.


LMAO! Love, love, love this post!


So very funny. The best take I've read on this.