Published on Mommy Tracked (http://www.mommytracked.com)

What is A Momtreprenuer Anyway?

by Allie Covarrubias of Ladies Who Launch [1]

It’s ok if you have never heard the word “momtrepreneur” or don’t know what one is. The good news is that even if you can’t spell “quiche,” you still know one when you eat it. Likewise, you probably already know a momtrepreneur and have likely been amazed by her ability to multitask, spread energy and hook you up with a piece of gum.

A momtrepreneur is a woman who has created a family and created a business. How can you recognize one? She is typically seen at her children’s soccer practice, school play, parent teacher conference, in the carpool lane or at the grocery store scrolling through email messages on her Blackberry or Trio, scribbling notes on the back of an envelope, calling her clients or checking her messages, all while breaking up a fight between the kids, developing her next product idea in her head and beating herself up for not having done it all before lunch. It’s not her fault she does so much. As a natural creator, it’s in her blood. She relies on her brain and body and the occasional delivery guy to get her to her peak of creation – and that often results in long hours, little sleep, infrequent showers, multiple children and a few pets.

Yes, momtrepreneurs are a special breed. They part of a huge club whose potential members are more than half of the world’s population., each one unique, yet all living similar lives. If you have a conversation with a momtrepreneur you will likely be amazed by her energy, passion and ability to discuss 10 different topics ranging from who to talk to about getting her kids into the best schools, to how the meeting with her accountant went, to where she got such an amazing deal on all that new makeup (seriously, check this out: www.eyeslipsface.com ). She is intelligent, compassionate and always learning more.

Now that you know who you’re looking for, I invite you to ask yourself - what does a momtrepreneur need most? It’s easy to say and easier to do. She needs SUPPORT! Support from her family, friends, lawyers, accountants, doctors, therapists, local coffee baristas and from other like-minded people, especially women. Other women creators, both moms and non-moms, have an innate ability to see things in other women that they can’t always see in themselves, to network and connect with people and resources that can help, to listen without judgment and to think creatively. This kind of support is crucial to a momtrepreneur’s success.

The entrepreneurial world is made for women who are not so into the typical 9-5 job. We are so fortunate as women to be alive during this period in history,. A a time where the internet connects us so we can work from home while doing laundry and waiting for Fed Ex, a time we have websites and virtual reality to expand our customer base from beyond our neighborhoods and city limits to countries around the world, and a time when we are confident in our decisions to want both careers and family. Like our grandmothers, mothers and sisters before us, this is our time to create change. We are not marching for the right to vote, burning our bras in protest or padding our shoulders and taking Tupperware to work for lunch, although I would have loved to be a part of that, too. Mommypreneurs and women entrepreneurs alike are moving the world forward one business at a time. I’m proud to be surrounded by so many of them in my life and encourage you to surround yourself, too.

11 Signs you Might Be Ready to Become a Momtrepreneur

1. You have a child, children or are currently pregnant.

2. You had a career before you had kids.

3. You are happy living with less income so you can spend time with your kids, but you fondly remember liking that extra money to spend on manicures, nice wine, and trendy shoes. Or forget the shoes – you have a mortgage, bills and groceries to buy.

4. The thought of returning to your former day-job to earn you the income you need makes you well up with tears.

5. You have “I can do [it [better] than] that” ideas about many of the businesses you encountered during your days in Corporate America.

6. You have “I can do it [better] than that” ideas about many of the products you never knew existed before you had children – breast pumps, baby blankets, maternity wear or a way to make that spit up on your shoulder look like a new fashion trend.

7. You can out multitask Santa Claus on Christmas Eve.

8. You love your family and want to be a role model for happy balanced living for your children.

9. You see other mommies y’s sending their kids to school, running a business, making money, picking up the kids from school, making dinner, networking, having fun and decide you want to do that, too.

10. You tackled colic, chicken pox, lice, and you deserve to do something for yourself that does not require antibiotics.

11. You have always wondered what if I went for it . . .

A corporate refugee, Allie Covarrubias is passionate about helping women entrepreneurs reach their fullest potential. Through her own consulting business, Business Legs, and as the San Francisco leader of the inspiring Ladies Who Launch's Incubator program, she is living her own entrepreneurial dreams and having loads of fun doing it.


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