FLEXPERIENCE and MOMMY TRACK’D
HONOR MOTHERS WHO ARE RE-DEFINING SUCCESS
Event Designed to Celebrate, Inform and Empower
Bay Area Women Who Are Effectively Balancing Motherhood and Careers
Today, women are increasingly interested in blending parenthood with a career. However, the careers they seek today are not the traditional full-time, office-bound roles. In fact, the Pew Research Center survey released last month found that only 21 percent of working mothers with children under 18 viewed full-time work as the best arrangement, down from 32 percent in 1997. Sixty percent of the working mothers said a part-time job would be best, up from 48 percent ten years ago.
In support of this growing trend, Flexperience™ (www.FlexperienceStaffing.com ), a Bay-Area based boutique staffing firm, and Mommy Track’d (www.Mommytrackd.com ), a popular eZine for working moms, are hosting their second large event dedicated to professional working mothers on October 18, 2007, at Mission Bay Conference Center in San Francisco, CA. Sponsored by leading Bay-Area employers including Latham & Watkins, Genentech, and Deloitte and jam packed with a panel of extraordinary women juggling career and kids in different ways, the event is sure to inspire women to find new ways to balance their professional and parental lives.
“Back by popular demand, we are continuing our tradition of hosting a highly specialized event in honor of Bay Area working mothers who define their careers on their own terms,” said Sally Thornton, president and co-founder of Flexperience. “We received an enormously positive response earlier this year, with over 500 women attending our first event. We are hoping to once again provide a supportive and honest forum for women to hear how others have forged flexible work strategies that work for their careers and their families. We want women to walk away with practical tools they can put to use from the variety of flexible career paths that will be represented.”
The hallmark of the event will be a candid panel of working mothers who have each taken her own path to having an interesting career and an enriching family life. Moderating will be best-selling author of Mommy Wars, Leslie Morgan Steiner, from the Washington Post.
“Our event is customized for dynamic women struggling with careers and families who want to laugh, reflect, and hear some practical advice on how to manage the chaos of their day-to-day lives,” said Amy Keroes, founder of MommyTrack’d. “The demand was strong for another forum because we were able to make it easy and enjoyable for like-minded women to network, learn and have an honest dialogue about life as a working mother.”
The agenda for the evening includes:
5:30 - 7:00pm: Cocktails and book signing:
Leslie Morgan Stiener, author of Mommy Wars
Cate Colburn Smith and Andrea Serrette, authors of Milk Memos
Risa Green, author of Notes from the Underbelly
Meredith O’Brien, author of A Suburban Mom: Notes from the Asylum
Christine Mellor, author of The 3
Wendy Sachs, author of How She Really Does it
7:00 - 9:00pm: Panel discussion, including Q&A
Moderator: Leslie  Morgan Steiner – is a Washington Post Executive and best-selling author of the acclaimed Mommy Wars. She has worked part-time and currently works flexible hours from her home office in her kitchen. She has a Wharton MBA and three children.
• Risa Green is the author of “Notes from the Underbelly,” on which the popular new ABC sitcom is based, and “Tales from the Crib.” She has two children.
• Sarah Clarke, is co-host of “Sarah and No Name,” the Bay Area’s top-rated radio morning show on Alice Radio 97.3. She is the (hilarious) voice of working moms in the Bay Area and has two children.
• Kirstin Hoefer, is an eBay Senior Director on a part-time schedule. She manages a large team responsible for guiding the end-to-end buyer experience at eBay. Kirstin has a Stanford MBA and three children.
• MaryAnn McGrath took six years off to be with her children full-time, and has recently returned working as a consultant for Levi’s and Creative Good (through Flexperience). Prior to her sabbatical, she was a Vice President for Gymboree, Saks and Escada. She has an MBA from NYU and is the mother of two children.
• Lori McAdams, Vice President of Human Resources at Pixar, has previously held senior human resources positions at Entertainment Arts and Lucasfilm Ltd. Lori worked part-time for two years and has three children.
• Lin Stillman has managed a solo law practice for seven years on a flexible schedule. She works for Nike, Gap, Williams-Sonoma, Serena Software and Electronic Arts. She has worked at numerous Bay Area law firms and pioneered a work-at-home schedule at Lucent. Lin has two children.
• Natalie Mehta is a Senior Manager in the Deloitte Financial Advisory Services practice and is on the steering committee for Mass Career Customization, an organization-wide initiative where each employee will customize his or her career as their priorities change over time. She works full time and has three children.
The event is sponsored by Latham & Watkins LLP, Genentech, Deloitte & Touche USA LLP, KN Karen Neuburger, Care.com, The Humphreys Group LLC, BergDavis Public Affairs, and Serena & Lilly.
To register for the event go to: http://www.FlexperienceStaffing.com/news.html 
About Flexperience: Launched in October 2006, Flexperience is a boutique staffing firm that connects experienced marketing, human resource, and finance professionals with opportunities for part-time, flex-time, or project-based work with our clients. Leveraging the growing trend of women “opting-out” of the workforce in favor of quality time with their families, Flexperience offers flexible, senior-level contract opportunities for professionals who want interesting project work.For more information go to http://www.FlexperienceStaffing.com .
About MommyTrackd.com: MommyTrack’d is a multi-tasking site for stay-at-work moms. Its mission is to provide a smart, stylish, helpful and always entertaining resource for time-crunched moms doing their best to manage the daily tug of war between work and family. MommyTrack’d has a unique survival guide, addictive columns such as “Working Moms in Pop Culture and Politics,” celebrity working mom quotes, candid interviews with real working moms, the best mom-related reading recommendations on the web, message boards that offer a source of inspiration and commiseration and a shop full of must-have products for the modern working mom.
Flexperience - Sally
MommyTrackd.com – Amy Keroes 415-602-6949 or firstname.lastname@example.org