Minivans, Cool?

Minivan producers are trying to convince today’s young families that the vehicles are no longer lame soccer mom behemoths, and are instead hip. A Toyota ad dubbed a “Swagger Wagon,” the New York Times reported. “In marketing campaigns featuring heavy-metal theme songs, rapping parents, secret agents in cat masks, pyrotechnics and even Godzilla, minivan makers are trying to recast the much-ridiculed mom-mobile as something that parents can be proud – or at least unashamed – of driving,” the Times said. (January 2011)