KinderCare: The Good ‘Ole Days of Summer Are Back.

Sponsored by KinderCare. For further details, please see the end of the entry.


Who hasn’t heard a parent lament about how much simpler summer used to be when he or she was a kid?


Summer somehow seemed magical and carefree — there were lots of kids around and endless street games; hours spent on grassy hills watching clouds turn into a boat or a cat, or trying to catch fireflies or running barefoot through the sprinkler; lazy hours spent reading curled up on a cozy rocking chair on the front porch. Kids were outdoors as long as they could be, coming home only after their mother called them in for supper for the fourth or fifth time. Then, after dinner, they’d race right back outside again, trying to pack in as much fun as they could before the sun set.


There always seemed to be something to do, and it didn’t require a lot of equipment or money.


Or, if parents went to summer camp, they have fond memories of the typical camp traditions —talent shows and campfires, storytelling and crafts, friendship and T-shirts that made everyone feel connected.


Parents long to give their kids the same sort of magical experience they had when they were young. Yet times are different now. Many kids spend their free time playing videogames or texting their friends, and families, especially working families, rarely have time to enjoy each other. Still, there’s a desire to get back to a less-frenetic lifestyle, one that values old-fashioned fun over stressful over-the-top experiences.


So does that mean the simple pleasures of summers past are gone for good?


No. Parents have options to give their kids a taste of lazy summer days of past. But while some camps stress high-energy, nonstop activities, KinderCare Summer Camp offers kids lots of opportunities for old-fashioned fun and imaginative play while engaging their natural love of learning, discovery and adventure — all tailored for their age and interests.