Elisabeth Roberts is the founder of Time Capsule Films and Itty Bitty Videos. Prior to starting her own home video production company, Elisabeth spent over 10 years producing for several national networks including ABC, VH1, MSNBC, and The Discovery Channel. Recently featured in the New York Times and the San Francisco Chronicle, Elisabeth reinvented herself, using the skills she developed during the course of her career into a more flexible business model.
Time Capsule Films takes raw home movies and turns them into entertaining stories for keepsakes or to show at special events. Elisabeth lives in San Francisco with her husband and two daughters.
Check out Elisabeth Roberts's recent collaboration with Mommy Tracked, See Mom Work: What Does Your Mom Do All Day? This hilarious "out of the mouths of babes" video contains interviews with young kids describing what they think their moms do at work.
Tell us about your background?
I was a story producer in broadcast television for about 10 years. I'd had some prior experience in various formats — documentaries, commercials, talk shows, film — but eventually I found my niche working on News Magazine shows. I used to describe my job as being a mini film maker. You pitch your idea, do the research, go out in the field and conduct interviews, direct the crew, write the script, and sit with an editor to put it all
together. The topics I covered varied from travel and technology to health, lifestyle, and entertainment. Eventually I learned how to shoot and edit, which made me more marketable, and also gave me more flexibility in my story pitches. I really enjoyed being a story producer because I was always learning something new. I loved the whole process of telling a story and trying to do it in
a creative, fun, and informative way.
What made you leave the glamorous life of a VH1 producer?
VH1 was a great place. The material was fun, the people were dynamic, and the focus was on creating funny packages. But living in New York had always been a one-year plan. My husband was temporarily relocated for his work and it happened to be a great place for producing opportunities, so the transition from San Francisco was easy. Most production work is on a project by project basis. It's great for variety, and there's hardly a dull
moment! However, if you're looking for something stable and predictable, it can be a challenge, to say the least. I finished up the series on which I had been working, moved back to San Francisco, and focused on my biggest project yet — the impending birth of my first child.
Do you have complete flexibility now?