Do you ever wonder why the phrase supermom was coined? Well, it most certainly was so there would be a way to describe women like Beth Feldman. She is the Vice President of the CBS Communications Group, where she spearheads publicity campaigns on behalf of several divisions of the Company, including marketing, consumer products, the new CBS Magazine Watch! and the entertainment division.


In her spare time, Beth Feldman is also the co-founder of, an online community for today's busy moms and the co-author, with Yvette Corporon, of a new book entitled Peeing in Peace: Tales & Tips for Type A Moms. And she has a 7-year-old and a 4-year-old.


As we said — supermom.


How many hours a week do you work? Do you work exclusively in the office, exclusively from home or some combination?


I work well over 40 hours a week, but two of those days, I work from home. I had pitched my bosses on that concept when I was pregnant with my first child and they’ve allowed me and other moms in the department to do it ever since.


What are the best and worst parts of your job?


The best part about my job is that it’s always different. I’ve been at my company for 10 years and during that time I have experienced every aspect of television publicity — from launching really bad shows, to handling the finale campaign for Everybody Loves Raymond to spearheading some amazing projects for our marketing department, including a campaign this year where we announced that we’re advertising on eggs. I even coined the phrase “egg-vertising.” I love variety and I certainly get that at my job. In terms of the worst part of my job, I used to loathe negotiating travel arrangements for celebrities but now I don’t have to do that anymore so I don't have many complaints on the work front.


Would you work if you could afford to stay home? If so, why?


I would definitely work. I have been working since I was eight years old, from helping my brother with his neighborhood paper route to folding sweaters at Benetton while in high school to writing for newspapers and magazines. Now I am working on Role Mommy and pursuing my passion for TV at CBS. I am incredibly ambitious and thrive on having lots of balls in the air.


Describe your childcare set up.


My kids are in school for most of the day and I have a babysitter who picks them up on the days that I’m not home. When I work from home, I take them to and from school but still have a babysitter so that I can escape to my home office, also known around our house as “the bat cave.”


Does the question of who earns more in your household affect the domestic workload division?